October 2023 Investors Report
This October 2023, Swapin has seen substantial growth in on-ramp transactions following the release of our new SwapinBuy feature last month. We have also been focused on enhancing the SwapinWidget customer experience and advancing the development of the Swapin Partners API.
We’re excited to share significant growth in the following areas this month:
- Transaction volume increased by 59%.
- The number of transactions rose by 27%.
- The average transaction volume per customer surged by 61%.
This impressive growth is primarily due to our newly launched SwapinBuy feature, which allows customers to effortlessly purchase crypto using payments made directly from their names via Dedicated IBANs.
Our product team dedicated their efforts in October to:
- Refining the SwapinBuy experience within Swapin Web App, alongside improvements to liquidity management and transaction monitoring.
- Advancing to phase II of the SwapinWidget. We’ve now added the ‘Buy crypto with SEPA’ functionality to the widget and are wrapping up the integration process.
- Incorporating SwapinBuy endpoints into our API documentation and moving forward with the first custom integration project.
The marketing team had a bustling month:
- Launching paid advertising campaigns and PR activities for SwapinBuy and our Dedicated IBANs feature. We’re proud to have been featured on Yahoo Finance and Benzinga.
- Updating the swapin.com website with new product pages and enhancing the Swapin Partners API documentation.
- Crafting new How-To videos for our customers, which have been integrated into the product suite.
- Augmenting the SwapinHelp center with new articles and video content.
Business Development & Sales
Our sales force has been actively:
- Developing a sales strategy and process tailored for the SwapinWidget and API.
- Collaborating with the Swapin Marketing team to create sales materials and content plans that meet the needs of prospects interested in the Swapin Widget and API.
- Building a robust sales pipeline.
- Streamlining and automating the sales process.
As we close October, Swapin team has observed promising growth in transaction volumes among current Swapin App users. We are now laying a solid foundation to reach an ambitious target set for the SwapinWidget and API integrations by the end of the year.