Review of Swapin’s 2024 and a Look Ahead at 2025
Let’s take a moment to reflect on Swapin’s progress in 2024 and share a bit of our vision for 2025. Last year was one of growth and innovation – from expanding our product offerings to deepening industry partnerships, we made important strides toward improving crypto payments for businesses and individuals. Here’s a look back at what we achieved in 2024 and a little preview of the road ahead in 2025.
2024 Highlights
Remarkable Growth in Usage
Our crypto on-ramp usage grew 12x this year, reflecting the growing trust and adoption in Swapin’s cryptocurrency payment solutions. The number of off-ramp transactions also increased, showing a growing demand in customers that want to convert crypto to fiat like EUR directly into bank accounts.
Strong B2B Focus
In the second half of 2024, we strengthened our focus on B2B solutions, establishing ourselves as a trusted partner for businesses of all sizes across various sectors. From financial and investment platforms to luxury goods and services, car dealerships, real estate, IT services, and more, Swapin’s integrations support both deposits and payouts. As the only European non-custodial provider offering Named IBAN accounts, we enable businesses to process payments securely without ever holding customer funds.
Product Innovations
Our product and development team delivered significant updates to meet the evolving needs of our clients:
- Polygon and TON network integrations – we expanded blockchain support for better efficiency and usability
- Open banking payments – introduced alongside SEPA transfers for faster, more flexible transactions
- API layer development – designed for business clients seeking custom integration solutions for their specific needs
- Payment link UI redesign – improved payment form delivering a smoother user experience
- Improved back office functionality – upgrades to ensure compliance with regulatory requirements, supporting a more secure and adaptable platform
- Automated KYC process and open banking – added to our plug-and-play crypto buying and selling through API integration
Growing the Team
Our support team got a new team member and the sales team grew by three members, allowing us to connect with more clients, partners and attend industry events like ICE, Money20/20, SBC, AWSummit, and SiGMA. These events allowed us to respond to rising demand from sectors like luxury goods and services, consulting, investment and IT services.
Building Awareness
There are still many businesses that think accepting crypto is complicated or risky – perhaps requiring wallets, seed phrases, or understanding the complex infrastructure behind it. We’ve worked hard to show that crypto payments can be simple, safe, and efficient with Swapin. For example, your business can accept crypto payments from customers without ever having to manage it yourself with Swapin’s payment link solution. We do the conversion and transfer the funds for example in Euros to your business bank account.
Marketing & Customer Success Updates
Our marketing efforts in 2024 focused on clarity and customer engagement, including:
- A new improved website for a better experience and understanding
- New flows for smoother customer onboarding
- New customer support infrastructure to help clients with faster support and guidelines
- New “Accept Crypto Payments” product intro video
- Updated branding materials like our Public Media Kit, Brand Kit, and Intro Deck
Plan for 2025
In the new year, our mission remains the same: to connect traditional finance with decentralized finance (DeFi) while delivering simple and secure crypto payment solutions.
Key Focus Areas for 2025:
- Expand Currencies & Networks – adding support for more blockchain networks and currencies to increase accessibility and flexibility
- Card Payment Integration – introducing Mastercard, Visa, and other major card providers for expanded payment options
- Enhanced API Solutions – offer greater customization options and improved process for developers and partners
- Driving Crypto Payment Adoption – building our partner network and expanding content with case studies, use cases, and educational videos to demonstrate how easy and secure crypto payments can be
- Customer Experience Focus – simplifying our onboarding processes further to deliver better and faster client experiences
Gratitude to Our Supporters
We wouldn’t be where we are today without the support of StartupYard, Mastercard Lighthouse, Crypto Valley Association, and all of our incredible clients, advisors, and partners. Thank you for trusting Swapin!
We’re excited to continue growing, innovating, and making crypto payments accessible to businesses worldwide.
Here’s to an even more successful 2025!
Learn more about Swapin’s solutions for businesses here.
Contact our team: [email protected].
