Buy Rare Watches & Diamond Jewelry with Crypto at e-Jewels in Tallinn, Estonia
At e-Jewels, luxury is more than aesthetics – it’s built on trust, craftsmanship, and a personal connection with every client. Known for their collection of rare Rolex, Patek Philippe, and Audemars Piguet timepieces, as well as custom, ethically sourced diamond jewelry, the Tallinn-based retailer is now also serving customers who want to buy watches and jewelry with crypto.
In this exclusive interview, e-Jewels Co-Founder Henrik Hald shares insights into how client expectations are evolving, and why offering crypto as another payment method is smart business.
Rooted in trust
Q: e-Jewels has built a name around rare watches, diamonds, and personalized jewelry. What inspired you to start the company, and what values guide your team’s work today?
Henrik: My passion for timeless design and enduring value inspired the creation of e-Jewels. From day one, our goal has been to bring a personal, trustworthy experience to the world of luxury, whether that’s a rare watch, a certified diamond, or a bespoke jewelry piece. Our guiding values are integrity, precision, and service. We believe that every client deserves not just luxury, but a story worth wearing.
A wearable legacy that’s built to last
Q: You offer prestige watch brands like Rolex, Patek Philippe, and Audemars Piguet. What makes these timepieces so desirable?
Henrik: These brands represent the pinnacle of craftsmanship, heritage, and exclusivity. Their appeal lies not only in their technical brilliance but also in their emotional and investment value. They are wearable works of art that carry legacy, tradition, and, often, appreciating value.
Timeless assets for investors
Q: What trends are you seeing in luxury watch buyers today, especially around high-value or investment-grade pieces?
Henrik: We’re seeing more clients approach luxury watches as part of a diversified investment strategy. Demand for rare and discontinued models is particularly strong. Buyers are also younger, more informed, and global, driven by social media, digital marketplaces, and a deep appreciation for scarcity and legacy.
Expertly crafted jewels
Q: In addition to watches, you work with certified diamonds and design custom jewelry. What sets your approach apart?
Henrik: We combine traditional craftsmanship with cutting-edge personalization. Every diamond we offer is certified and ethically sourced, and our custom design process is fully collaborative. From engagement rings to heirloom redesigns, we focus on telling each client’s unique story through materials of the highest quality.
A personalised investment
Q: How important is personal service and customization for your clients?
Henrik: It’s essential. Today’s luxury clients want something made for them, not just something expensive. Whether they’re investing in a rare watch or designing a custom piece, they want transparency, personal guidance, and something that reflects their identity. That’s the experience we deliver.
Crypto solutions for modern requirements
Q: What motivated your decision to start accepting cryptocurrency as a payment method at e-Jewels?
Henrik: We observed a clear shift in how some of our clients prefer to transact, particularly among international buyers and tech-savvy investors. Accepting crypto aligns with our commitment to flexibility and modernity. It’s about giving our clients more freedom and control.
A growing niche in the market
Q: How have clients responded so far? Have you seen growing interest in paying with crypto?
Henrik: The response has been very positive. We’ve seen consistent interest from clients who appreciate the speed, privacy, and innovation that crypto offers. It’s not the majority of payments yet, but it’s growing, especially among younger, high-net-worth individuals and digital asset holders.
Why Swapin for crypto payments
Q:. What made Swapin the right partner for enabling crypto payments for your business?
Henrik: Swapin offered a secure, compliant, and user-friendly solution that was easy to integrate into our operations. Their ability to convert crypto into fiat instantly was key for us. It removed volatility risk while preserving the benefits for our clients, and the team also truly understands the needs of luxury retailers.
Expanding clientele with new solutions
Q: How has Swapin’s solution impacted your client experience or operations?
Henrik: It’s made crypto payments seamless and trustworthy. Clients can complete transactions quickly and confidently, while we receive funds in euros without any hassle. It’s also allowed us to appeal to a new, forward-thinking clientele that values innovation and discretion.
Borderless, bespoke, and digitally advanced
Q: Where do you see e-Jewels evolving over the next few years? Do you think crypto payments will play a growing role in the luxury retail space?
Henrik: We see ourselves continuing to blend heritage and innovation, offering even more bespoke services, expanding our global reach, and deepening our digital presence. Crypto payments will definitely grow as clients look for faster, borderless ways to transact. We want to be at the forefront of that evolution.
Advice to other jewellery and luxury brands
Q: What would you say to other luxury or jewelry brands that are thinking about offering crypto payments, but aren’t sure where to start?
Henrik: Start by listening to your clients. If they’re already using crypto in other parts of their life, they’ll appreciate the option. Partner with a provider like Swapin that understands the space and can handle the technical side securely. It’s not just about payments, it’s about positioning your brand as forward-thinking and client-focused.
A word from Swapin CEO & Founder
Evald-Hannes Kree, CEO and Founder of Swapin, shared his thoughts on the partnership with e-Jewels and the wider impact of crypto payments in the luxury space.
Q: What excites you most about the partnership with e-Jewels?
Evald-Hannes: Partnership with e-Jewels is exactly the kind of innovation required in the crypto space. They understand their clientele and recognize that luxury is more than just aesthetics; it’s also about convenience and flexibility, and it shows how far crypto payments have come. We’re looking forward to supporting them and offering secure, compliant, and smooth crypto payment experiences to their clientele.
Q. What would you say to other luxury businesses still unsure about crypto payments?
Evald-Hannes: The crypto industry has come a long way. Businesses no longer need to build an entire ecosystem from scratch or worry about regulatory compliance. It’s a strategic game plan to meet modern payment needs in a competitive space. The sooner brands accept it, the easier it will be to expand and stay ahead in the game.
Connecting luxury experiences with crypto payments
If your luxury business is ready to expand into the world of crypto payments, but not sure how, e-Jewels’ partnership with Swapin is a perfect example.
Swapin offers an easy, compliant way for businesses to accept crypto payments from clients and receive direct EUR payouts to their bank account – no wallets, no complex integration, no volatility.
More information on e-Jewels here: https://www.ejewels.ee/
To also start accepting crypto payments, book a free call with our team here.
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